Transformation By the Numbers
Using Big Data to Steer Organizational Change
When grounded by a sound strategy and clear objectives, big data initiatives can help companies better understand their customers, markets, and overall business performance. Indeed, research shows that executives feel big data is key to building competitive advantage in an era where differentiation can be hard to come by.
But as the amount of unstructured data being captured continues to climb, many are finding themselves in a “dog that caught the car” situation. The information is there, but how on earth do they make the most of it?
In their eBook, Investing in Insights: Getting the Most from Your Data, CFO Publishing delivers a financial executive’s perspective on effectively navigating what is fast becoming a data tsunami. CFO helps you answer tough questions about the practical applications and potential of Big Data, while offering concrete examples of how finance departments are making it manageable, actionable, and valuable.